The Utah Lake Authority is launching a campaign to encourage Utahns to come back
to their lake. Called “Utah Lake Is My Lake,” the year-long campaign will begin with a series of branded ads produced by Harmon Brothers and starring actors from Studio C. These ads gently poke fun at the fact that tourists love recreating at Utah Lake – it’s the locals that are missing out! The ads will appear on TV, radio and on ULA social media.
“Utah Lake is the state’s best kept secret,” said Luke Peterson, executive director of the Utah Lake Authority, “and sometimes it takes a pair of fake German tourists to help people realize what they’re missing out on.”
The rest of the campaign will focus on the three pillars that guide Utah Lake Authority: Thriving ecosystems, world-class recreation and vibrant communities and will include various public events at the lake, educational resources at schools, native species planting parties, the Utah Lake Symposium, the Utah Lake Festival, an
economic impact study, a recreation access plan, town halls, fundraising for a new nature center, formation of a youth council and more.
“The ads are really just the start of a large push to help change the perception of Utah Lake. This is not the lake you remember from 20 years ago,” said ULA Communications and Events Manager Kelly Cannon-O’Day. “Utah Lake is a thriving, beautiful ecosystem that is perfect for boating, fishing, bird watching or just
enjoying the outdoors.”